Witzig is, first and foremost, for dachshunds — but it’s also for their people! Our very first goal as a business: get dachshund owners (like you!) to be a collaborative part of our product development process. But how?
Step 1: Throw a Party!
To kick things off, we decided to host three amazing pre-launch events across the country. In Los Angeles, Houston, and New York we met first-time dachshund owners, lifelong fans, and all the wonderful people who make up the dachshund community.
It was inspiring — and outrageously fun. Check out some of the behind-the-scenes action:
Step 2: Take Some Portraits
In every city, we made sure to have a professional pet photographer on hand to capture wonderful, eye-catching portraits of all the charming doxies in attendance.
Step 3: Sort the Snapshots
All those shots were the jumping-off point for our inaugural product: Dachshunds. The hardest part of those whole process? Narrowing down which to include!
Step 4: Make a Book
Our very first product, Dachshunds is a beautifully designed coffee table book that features pages and pages of incredible portraits, all captured at our three events.
Step 5: Spread the Love!
It’s the perfect celebration of all things dachshund, from our work at Witzig to the community to (most importantly) the dogs themselves — and we couldn’t be more excited to share it with you.