In 1986, Pam Witzig founded her search firm as Witzig & Associates which quickly grew into a premiere search firm for advertising professionals.
That same year Stalking the Headhunter: The Smart Job-Hunter’s Guide to Executive Recruiters by John J. Tarrant was all the rage. It was about how to get the attention of headhunters for the purpose of advancing your career. Witzig & Associates, a sole proprietorship, sought to identify candidates who matched their clients criteria for their open assignments.
A decade later people began searching job postings on the internet, a tool that has become the primary source for job seekers. Employers don’t always get the results they desire with this apparently popular method. A flood of internet responses does not necessarily mean a qualified fill. What it does mean is lots of company time invested in wading through those resumes of applicants with histories that are poor or just not relevant to their needs.
Many recruiters now do that web-based searching on their clients’ behalf. Our answer is to avoid it altogether. It’s easy to become lazy and the result may just be a weak pool of candidates and representing only “low-hanging fruit.” Therefore, we still go directly to the people in the trenches.
Having several recruiters on staff, each with their own network of trade intelligence, we know who’s who and what’s going on where in marketing communications, sometimes ahead of the trade publications. We believe our job is to seek out and screen high quality candidates rather than sift through great numbers of applicants which, overall, represent a weak pool of candidates.
True, professional recruiting hasn’t wavered. Actively scouting out desirable candidates: those with the particular pedigree specified by our client companies is what recruiting means to us. Professional recruiters actually recruited in the ’80s. They’re recruiting in the 21st century, too.
At some point in these careers, WITZIG made a difference:
– Evelyn Monroe Neill, CCO Doremus NY
– Todd Tilford, CCO, FCB/Chicago
– Onita Mihaly, Head of Branding, Shutterfly
Witzig Group still goes right to the source. To people in the industry performing the job you need done.
WITZIG predicted early on that Direct and Promotions (“below the line” work) would take on a life of their own and began building in those disciplines.
Today we have a very broad base of contacts in shopper marketing, email marketing, digital, and social in addition to traditional advertising and public relations.